Tips to Write SEO-Friendly Blog Posts for a Small Business
Writing creative and informative blog posts require proper research and skills. It becomes imperative to think out of the box and structure your content that can help promote your small business. The whole concept of writing blog posts for small businesses in Australia is to boost their ranking on search engine platforms like Google.
So, it becomes essential to focus on each and every single aspect, from selecting a catchy topic to writing a quality and well-research content. However, one of the most important things is adding relevant keywords to your blog post. This is one of the best ways to advertise your business on the biggest platforms.
As a professional writer, make sure you craft SEO-friendly blog posts and articles for small business that can help them rank better and on the top.
Adding relevant keywords in the post can help attract organic traffic and convert web readers into customers. So, here is a complete guide on writing SEO-friendly blog posts for better online visibility of small businesses.
Let’s Get Started!
1. Know Your Targeted Audience
Before you get into the writing zone, make sure you determine your audience for whom you are writing for. Know their reading preferences, interests, and other aspects.
Having a good understanding of your targeted readers will help you create engaging content as per their needs. This will also help you find keywords.
2. Do A Keyword Research
Do you know Google processes more than 70,000 search queries every second? If you want to stand alone or achieve a higher ranking on Google, you need to target specific keywords as well as phrases your targeted audiences are searching for.
Use Google Keyword Planner, SEMrush, Ahrefs or other keyword research tools to determine what users are searching for and find relevant keywords.
Tip: You can also check keywords of your close competitors for better ideas.
3. Focus on Headings & Sub Headings
Believe it or not! Headings and sub-headings help web crawlers of Goggle to understand your blog post. The sections make it easy to read the content.
Google web crawlers boost the ranking if you use H1 for heading, and H2. H3. H4, etc for sub-headings.
Make sure the subheadings reflect the content in the body and add most relevant keyword in it. This will help the business to rank on the SERP.
4. Title and Met Description Optimisation
Title and meta description of any blog post are the first things web readers will see when they search for your keywords.
So, it becomes imperative to include your main keyword in the title to grab the attention of Google and targeted customers. It should not be more than 60 characters.
Also, focus on writing clear and keyword-rich meta description to let Google Crawlers rank your blogs post. It should not be more than 160 characters.
5. Write Quality Content
This is a basic requirement if you want to get higher online visibility for a small business. A blog post should be well-written, engaging, informative and clear. It is good to provide valuable insights, guide and tricks that can help your readers.
You can also use relevant images, and videos to make it more visually appealing and engaging.
Tip: Don’t make a mistake of keyword stuffing.
You can find more tips for writers in Australia to improve your skills and write better for different types of businesses, professional services and websites.
Endnote
These are some of the key tips and tricks to help write SEO-friendly blog posts for small businesses. This can help them rank better on search engine platforms like Google.
