Tips to Write Click-Worthy Marketing Emails

Email copywriting is one of the most creative jobs in the marketing industry. A well-written, engaging and crisp email can outshine and encourage subscribers to open it instantly.

Unfortunately, most of the time email copywriting fails to get clicks due to various reasons. These include vague subject lines, excessive exclamation points, false promises, emojis, lack of customisation, irrelevant content, poor design and readability.

This means you need to be exceptionally professional when creating content for email marketing and stay ahead in the competitive business market in Australia.

Below are some key tips and tricks for writing a great marketing email. The following hacks will help you improve your copywriting skills and create better, click-worthy email content for your business clients.

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1. Focus on Using Actionable Language

There is no denying the fact that subject lines are the sole of an email marketing strategy. So, it is good to use actionable language without stuffing too many verbs and unnecessary words.

You can add a verb, such as ‘download’, ‘ask’, ‘buy’, etc, to let the reader know what to do next.

The language should be in a straightforward and clear form to allow the recipient to navigate the process as mentioned in the email. It is good to focus on creating interactive subject lines that encourage the recipients to open the link and increase the email open rates.

2. Create Personalised Email Copywriting

Did you know that highly-segmented and personalised emails can increase the overall clickthrough rate compared to emails that are not specific or personalised?

This is a smart strategy that can create a sense of connection and relevance for the recipient. They feel more connected when you incorporate their name and deliver the right content to the targeted recipient at the right time.

Remember that personalised content or emails should be based on a customer’s purchase history. So, gather the right information and create compelling content for email marketing.

You can find more information and tips on writers in Australia to develop your skills and reach new heights of success.

3. Focus on Accuracy & Transparency

In marketing copy, clarity should be your top priority. Thus, always focus on writing a subject line that is clear, concise, and informative. Then, go for catchiness.

After writing a clear subject line, you can pay attention to making it more connected by adding catchy words. It can be quite tricky, so take your time, read some good examples and create new ones that can help you get more clicks.

4. Incorporate Numbers & Statistics

Believe it or not! Numbers grab the attention immediately and provide crystal clear information to the recipient.

According to marketing experts in Australia, email subject lines with accurate statistics and numbers have more than 50 per cent better open rates. This also creates curiosity and instigates the reader to open the email. So, add a mix of catchy headlines, clear subject lines and statistics to generate more click-through.

5. Don’t Use Spam Trigger Words

The majority of marketing emails end up in a spam folder. This happens because of adding spam triggered words. Remember that phrases like ‘make money’, ‘100% free’, ‘satisfaction guaranteed’, etc can throw your email to the spam folder.

Spam filters thoroughly inspect emails and protect users from deceitful content. As an email copywriter, make sure you choose words carefully to ensure your content reaches the recipient without getting spammed. Do not proofread your content to avoid wrong words in the marketing email.

Wrapping up

These are some of the key tips and tricks to help you create click-worthy marketing emails. Follow these simple tips to increase the clickthrough rate and take the business to new heights.