How To Write Better Social Media Copy

It is not easy to write digital marketing ad copy. At least it is not as simple as it used to be a few years ago. This is because more businesses are using social media more than ever to promote their companies. So, remember that your ads and posts are competing against some of the best ones in the world across platforms. Most business owners are aware that simply posting a few images along with a short sentence is not going to bring great results.

Fortunately, there are some things writers in Australia can do to turn their flat text into something stronger that will capture the attention of current and potential customers and make them keep coming for more. The tips in this guide are perfect for writing on any major social media platform. With a little practice, you can achieve your goals successfully. Here is how to write better social media copy.

1.  Learn About Your Audience

Understanding your audience and writing for them is one of the most important steps to follow to become a successful copywriter. This is because you should know what people are thinking before finding a way to address them. Social media ads are generally about attracting and engaging possible members. However, there is more to them than that. When it comes to the point of view of customers, every single ad must answer the following questions:

• What is the product?
• Why is this product for me?
• In what ways, this product will benefit me?
• Where to find this product?

By focusing on answering these questions, it will be easier for you to prepare a copy that is suitable for a particular group of people with those specific requirements.

2.  Focus on Solving a Problem

When writing copy for any platform, it is important to focus on eliminating all the elements that are stopping a potential customer from making a purchase. A good way to do so is to put yourself in your customer’s shoes. Ensure there is always an advantage to using your product that will solve a problem the individuals have. The ad or post should never be about what you provide or sell. It should be about how the product benefits the customer. There is a very simple formula you can follow, i.e. Problem-Agitate-Solve formula. Just find a problem, analyse it, and discover a solution. After that, it should be your goal to communicate how your service or product will allow them to solve their problem and how they can contact you.

3.  Keep it Short and Simple

The idea you are trying to convey through the copy should be in the centre because most people nowadays have short attention spans. By keeping the posts short and simple, you will ensure that more people are engaging and click through to the content. For instance, when launching a new product, you announce it and emphasise its best features in a post for a social media platform. After that, you add the link to the product page, which gives more information about it. This rule is also helpful for writing click-worthy marketing emails.

Wrapping Up

When writing social media copy, remember that you do not have to get everything right the first time. It will require some time and practice before you can master it. Follow the tips mentioned in this post to write better social media copy.