Best Ways to Write a Press Release That Gets Results

Press releases are a crucial part of public relations (PR) for every business. Since they require writing and are unlikely to always get a response, most businesses find them intimidating and avoid them. Firstly, it is crucial to understand what a press release is. In simple terms, press releases exist to share news about your business. Therefore, the thing you are sharing should be noteworthy. 

There will be a reason behind why you are sending it at the moment you are sending it. With the help of the right practice and utilising the correct formula, almost everyone can write a press release that gets results. There is a lot that goes into making an excellent press release. Learning about it is essential. Here are the best ways to write a press release that gets results. 

Ensure It is Newsworthy

Always keep the big picture in mind before writing a press release. Experts say that the best way to create a press release is to ensure whatever you are announcing is actually significant and noteworthy. It might sound simple, but a sure-shot way to get ignored by the media is to send them press releases that are about news items that are only relevant to your growing business. 

Create a Short and Interesting Headline

As a general rule, the press release headline should be short but crisp. Begin with keeping the end in mind when creating a press release. If you would like a news story to be covered, the relevant content needs to be included in the press release. If a reporter does not have free time to call you for an interview and that information is not present in the press release, it won’t be in the news story. To get your press release read, the subject line needs to help the reader understand why they should read it. If you fail to convince a reader, the chances of your press release getting read will stay low. 

Make Sure the Basics are Covered

The basic pieces of information are considered to make up the news story’s core. It helps you get the facts across in a concise and clear way. Journalists want just crucial facts, so you must deliver them, ideally in bullet point form. Reporters are short on time, and that is why they cannot comb through a press release. They just need the key takeaways. A very simple and subtle way to do this is just to create a short bulleted list that has small information for the reader or reporter to digest immediately and utilise it. Always be clear and concise when writing a press release. 

Clean up the Press Release

The easiest way to put a journalist off is to include obvious mistakes and inaccuracies. It is highly recommended to ensure your press release is free from errors. When drafting, ensure it is grammatically correct and easily understandable. Moreover, it is critical to include actual facts and a link to the business’s website as well as social media channels. This will guarantee that the message is conveyed clearly because the press release can be passed through several journalists and editors. Use the right structure, words, and style. It will help you make the information scannable. 

Wrapping Up

Writing a press release does not have to be a daunting task, nor should it take a lot of time. You can easily write it by learning about the process and avoiding basic mistakes. Follow the tips mentioned in this article to create an excellent press release.